In Texas, football is king. No other state in the nation can compare to the passion Texans have for football, especially at the high school level. On any given Friday night, as many as one in fifteen Texas residents are attending, playing, coaching or participating in activities at a high school football game. Once again, the Ford Motor Company and its dealers are running the "Built Ford Tough High School Football Player of the Week" award to recognize the on and off-field accomplishments of the Lone Star State's gridiron heroes."